AI Automation
We design automations that handle repetitive admin work quietly in the background, so your team spends time on what actually grows the business.
Automation & Software Studio
Modern Systems for Growing Businesses
We design and build the automation, custom software, and AI tools that remove busywork quietly in the background, so your team can focus on the work that actually grows the business.
Built around your business
Practical technology, designed to fit how your team already works.
About 23Labs
Practical technology, built around your business
We're a studio building automation, software, and AI tools that remove busywork and help businesses scale with confidence.
23Labs started with a simple belief: most businesses don't need more software, they need the right systems working together. We partner with growing businesses to find where the friction is and build practical solutions that actually get used, from automating day-to-day operations to designing custom platforms and AI tools.
What we build
Four ways we help businesses work smarter
From quick automations through to full custom platforms, every solution is built to remove friction and fit how your team already operates.
See the full services breakdownWeb Development
Fast, modern websites that load quickly, rank well, and turn visitors into leads, built on a foundation your team can keep growing into.
App & Software
From internal tools to full platforms, we design custom software shaped around how your team actually works, not the other way around.
Data Integration
We connect the tools you already use so information moves automatically between them, removing duplicate entry and the gaps where things get missed.
How we work
How We Partner With You
01
Discover
We start by understanding how your business actually works.
Before recommending any solution, we take the time to map your current workflows, identify bottlenecks, and uncover where time, revenue, and productivity are being lost. Through workshops and discovery sessions, we gain a clear understanding of your team's day-to-day processes, challenges, and goals.
Result
A clear roadmap focused on solving the right problems, not just implementing technology.
02
Design & Build
We build solutions around your existing workflows, not the other way around.
Using insights gathered during discovery, we design practical systems that fit naturally into the way your team operates. Whether it's custom software, AI automation, integrations, or internal tools, every solution is tailored to improve efficiency while minimizing disruption.
Result
Technology that feels like a natural extension of your business and helps your team work smarter.
03
Launch & Support
We stay involved to ensure long-term success.
Implementation is only the beginning. We work alongside your team during rollout, gather feedback, refine processes, and continuously improve the solution as your business evolves.
Result
Ongoing improvements, stronger adoption, and solutions that keep creating value over time.
60+
Projects shipped end to end
100+
Custom automations in production
12+
Years of experience
Selected work
Real systems, built for real businesses
A few of the products, platforms, and rebuilds we've shipped recently.
See all case studies
23Labs Product
Haylo AI
Our own AI receptionist product, answering calls, qualifying leads, and booking appointments around the clock for growing businesses.
View case study
Website Rebuild
Lily Olsen Counselling
A full multi-page website rebuild for an Auckland-based therapist, with a calm, considered design and clear pathways to book.
View case study
Onboarding Automation
CorIT Tech
Automated a manual, multi-tool onboarding process for an IT services team as client volume started to outpace it.
View case study
Workflow Automation
First National Real Estate
Automated the handoffs between customer enquiries and property records to cut down repetitive admin work.
View case studyFrom the blog
Notes on automation, software, and getting it right
Short, practical write-ups from inside our own projects, no fluff.
See all posts
How AI Receptionists Help Allied Health Clinics Reduce Missed Calls
AI receptionists can help allied health clinics reduce missed calls, capture patient enquiries, and support busy front desk teams.
Read the guide
Beyond Call Answering: What Allied Health Clinics Should Expect From an AI Receptionist
Learn what allied health clinics should expect from an AI receptionist beyond basic call answering, from booking support to safe escalation.
Read the guide
Buy vs Build: When Custom Software Actually Pays Off
Should your business buy off-the-shelf software or build a custom system? Learn when custom software pays off, when it does not, and how to make the right decision.
Read the guideWhy teams choose us
Built on a few things we won't compromise
01
Practical over flashy
Every solution has to earn its place by saving time or making money.
02
Built to be used
Technology only works when people actually use it. We design around your team and the way you already work, not the other way around.
03
Partners, not vendors
We stay close, explain things clearly, and keep improving long after launch. You should never feel lost in the technical detail.
An AI receptionist that never misses a call.
Haylo answers calls, qualifies leads, and books appointments around the clock for growing businesses. We use everything we learn building it to inform the software we build for clients.
Ready to remove the busywork?
Tell us where the friction is and we'll show you a practical path forward, no obligation.
Get in touch
Helping businesses scale with confidence
Tell us about your business, your goals, and the challenges you're looking to solve. We'll get back to you within one business day.
Whether you're looking to improve operations, automate manual processes, build custom software, or create a better digital experience for your customers, we're here to help.