What kinds of businesses does 23Labs work with?

We work with growing service businesses, professional teams, and operators who need better systems, automation, software, or web platforms.

Can 23Labs improve existing tools instead of replacing them?

Yes. Many projects start by connecting and improving the tools a business already uses before introducing new software.

How do we start a project?

The first step is a short discovery conversation to understand the workflow, goal, timeline, and best next move.

Automation & Software Studio

Modern Systems for Growing Businesses

We build business automation, custom software and connected systems that reduce manual work, improve operations and help growing businesses scale.

Talk to us See our work

Projects shipped end to end

Custom automations in production

Years of experience

What we build

Automation, software and connected systems

Three ways we help growing businesses remove manual work, build the right software and connect the tools they already use.

See the full services breakdown

Business Automation

We automate repetitive processes, administration and workflows so information moves automatically and your team can spend less time on manual work.

Explore Business Automation

Custom Software Development

We design and build custom software around the way your business actually operates, from internal tools and dashboards to customer platforms and complete business systems.

Explore Custom Software Development

Systems & Integrations

We connect the systems your business already uses so data moves automatically between platforms, teams and workflows.

Explore Systems & Integrations

Also available

Digital Products & Web Applications

Business websites, web applications and customer portals, built when a project calls for a modern digital experience alongside the systems behind it.

Selected work

Real systems, built for real businesses

A few of the products, platforms, and rebuilds we've shipped recently.

See all case studies

23Labs Product

Haylo AI

Our own AI receptionist product, answering calls, qualifying leads, and booking appointments around the clock for growing businesses.

Call receivedAI qualifiesAppointment bookedTeam notified

View project

Website Rebuild

Lily Olsen Counselling

A full multi-page website rebuild for an Auckland-based therapist, with a calm, considered design and clear pathways to book.

View project

Onboarding Automation

CorIT Tech

Automated a manual, multi-tool onboarding process for an IT services team as client volume started to outpace it.

CRMAutomationAccountingProvisioningNotification

View project

Workflow Automation

First National Real Estate

Automated the handoffs between customer enquiries and property records to cut down repetitive admin work.

Enquiry receivedCategorisedCRM updatedAssignedReporting

View project

How we work

From first call to long-term support

Understand the problem

We map your systems, workflows and bottlenecks.

Design the solution

We build around how your business actually operates.

Launch and improve

We deploy, measure and continue refining.

Our approach

We build software that works for real business

At 23Labs, we focus on practical outcomes, intuitive experiences and long-term partnerships. Everything we build is designed to deliver measurable impact.

Practical over flashy

Every solution has to earn its place by saving time or making money.

Built to be used

The best systems are the ones your team actually wants to use every day.

Partners, not vendors

We work closely with clients to build solutions that fit the way their business actually operates.

Built inside 23Labs

An AI receptionist that never misses a call.

Haylo answers calls, qualifies leads, and books appointments around the clock. It's built and operated by the same team that builds client software, so what we learn running it feeds straight back into the systems we ship.

Visit gethaylo.co

Ideas & insights